Data loves Apophenia

Phil At Asymmetric Creativity
6 min readJun 12, 2024

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We are wired to see patterns, even in randomness.

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We refer to this cognitive tendency as apophenia. It is our brain’s way of making sense of the chaotic and unpredictable world around us. Apophenia is the term for our inclination to perceive connections and patterns, even in unrelated or meaningless data. Like seeing faces in clouds or conspiracy theroies in two unrelated new articles.

These phenomena are more than traits of human perception. They are fundamental to how we process and interpret the world. Apophenia illustrate our brain’s relentless drive to impose order on chaos, to find meaning where there may be none. It is an impulse that is so deep within us.

This drive has deep evolutionary roots, as recognizing patterns has been crucial for survival. Early humans who could quickly identify the outline of a predator in the underbrush. We could even discern subtle changes in the environment to make decisions for suriviability.

But has our recent changes to data helped this? I think it is debatable.

Artificial Intelligence, with its sophisticated algorithms and vast computational power, mirrors this human tendency to find patterns in chaos. By sifting through massive and often messy datasets, AI identifies patterns and connections that can surprise us. In doing so, it not only emulates our pattern-recognition capabilities but also exposes our cognitive biases.

But since Artificial Intelligence is like us, it therefore reacts like us. Is this new found intelligence and relation to data suffering from our impulse for apophenia?

Moreover, is it a bad thing?

Human Tendency For Apophenia

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Our inclination to find patterns shapes how we interact with information. This tendency extends beyond visual stimuli to encompass how we process data. Whether it’s spotting trends in financial markets or discerning patterns in social behavior, we are constantly looking for patterns. As to understand a pattern is to understand the nature of things.

This drive to identify patterns can lead to both positive and negative outcomes. On the positive side, it fuels innovation and problem-solving. However, this tendency can also result in cognitive biases and errors in judgment. Seeing patterns where none exist can lead to biases, superstitions, conspiracy theories, and the misinterpretation of statistical data. And recently, we have seen Artificial Intelligence suffer from this.

Today, the overwhelming volume of information available exacerbates these tendencies. With access to vast amounts of data, our brains are working brutally to filter, categorize, and make sense of it all. And we have asked for help by creating Artificial Intelligence.

By processing massive datasets and identifying patterns, where does this leave our biases? Are we actually free from them? Well, it helps us uncover hidden connections and insights that might otherwise go unnoticed. However, it also highlights the challenges of information overload and the biases that come with our pattern-seeking behavior.

Perhaps understanding apophenia is a truth we have to face.

The Messiness of Data

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In the digital age, we are inundated with an unprecedented amount of information. The sheer volume of information available to us is overwhelming at best. Mind blowing even. This deluge of data is not only vast but also incredibly diverse and often unstructured, making it difficult to process and interpret.

So what do we do? Well, we do something we have always done. Apophenia so we don’t suffer from information overload.

This overwhelming flow of information can have significant impacts on human cognition. Information overload occurs when the amount of data exceeds our brain’s capacity to process it effectively. But it is a reality we ought to talk about. We will find patterns in anything. While apophenia serves as a natural mechanism for making sense of the world, it can also overwhelm individuals’ cognitive capacity.

As this data landscape continues to evolve and the volume of data grows exponentially, understanding and navigating the complexities of apophenia becomes increasingly vital in fostering critical thinking skills and discernment in the interpretation of information.

Data And The Human Emotion

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The messiness of data parallels the complexity of human emotions and experiences. Just as information can be overwhelming, our emotional lives are often more multifaceted. Human emotions are rarely straightforward. A multitude of factors influences us and often this fluctuates rapidly. This complexity is similar to how data can be contradictory, fragmented, and challenging to interpret.

Today, we have unprecedented access to resources, technology, and information. Yet, this abundance often comes with its own set of challenges. The constant exposure to a wide array of information and it can contribute to a sense of modern angst. By processing and organizing vast amounts of data, Artificial Intelligence can help us make sense of this chaos. It can also make it worse.

However, this phenomenon also highlights the inherent messiness of information and the profound difficulty of discerning true patterns in the vast sea of available data. This struggle to find clarity reflects us. Here, we constantly seek to make sense of the complexities that permeate the human condition.

Simply put, we have not been here with information.

Moreover, the interplay between apophenia and the nature of information underscores the broader existential struggle of distinguishing truth from illusion. Patterns, it would seem, are ubiquitous. Even when they are not truly reflective of underlying realities. This tension is something not many of us see or understand.

Ultimately, this exploration between apophenia and the nature of information serves as a powerful metaphor for the human condition itself. It reminds us of the inherent complexities that define our existence and the importance of maintaining a balanced perspective amidst the ever-shifting tides of data and knowledge.

While that is anxious, the struggle lies in making it comfortable.

Questions For Data

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Drawing from the works of existentialist thinkers such as Jean-Paul Sartre and Martin Heidegger, we can ask some philosophical questions. Questions such as human agency, identity, and the search for meaning in huge amounts of data. Sartre’s concept of “radical freedom” asks us to consider how we assert our autonomy and define ourselves in a world inundated with information. Does the proliferation of data constrain our freedom? Or does it offer new possibilities for self-expression and self-realization? Or are we crippled by our anxiety with the new sea of data?

Heidegger’s notion of “being-in-the-world” encourages us to reflect on the ways in which our existence is intertwined with technology and data. How do we reconcile our digital identities with our lived experiences? What implications does this have for our sense of belonging and connection to the world?

Additionally, exploring epistemological questions about the nature of knowledge can deepen the understanding of the role of data in shaping human perception of truth. Does access to vast amounts of data lead to a deeper understanding of truth? Or does it obscure our ability to discern what is real and meaningful?

After all, we are the products of the past. So where does this leave us?

I do not know, nor can I pretend to know.

Would you consider a follow?

https://asymmetriccreativity.medium.com/

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Phil At Asymmetric Creativity
Phil At Asymmetric Creativity

Written by Phil At Asymmetric Creativity

A writer who looks beyond the surface, explores the terrain, and finds the insights.

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