Ahh le secret sauce! This is a really good perspective.

…better food, better seats, and better service than their low-cost counterparts EasyJet and RyanAir. BA’s advertising strategy is to get in your head before the price game begins. So when you see a flight from London to Paris and RyanAir is £45 and British Airways is £145, you p…
Why does British Airways spend on ads that aren’t designed to sell flights?
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Michelle Wiles 🪄📈
Phil At Asymmetric Creativity
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Apr 13, 2024
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Ahh le secret sauce! This is a really good perspective.
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Written by Phil At Asymmetric Creativity329 Followers
·10 Following
A writer who looks beyond the surface, explores the terrain, and finds the insights.
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